Jason L Smith, CEP®, CLTC
Certified Financial Fiduciary®
President & CEO | Clarity 2 Prosperity

Jason L Smith is a speaker, financial planner, bestselling author, coach, and entrepreneur. He is founder, president and CEO of Clarity 2 Prosperity. Jason is also the founder and CEO of C2P Advisory Group and Prosperity Capital Advisors as well as the founder and CEO of Valor Capital Management and The JL Smith Group, his own holistically-run financial services practice.

Jason has been in the financial services industry since he started at his father’s insurance agency in 1995. Through education and drive, he launched The JL Smith Group and has spearheaded its evolution into a comprehensive, client-focused practice providing wealth management, retirement income, tax, and legacy planning.

Jason has segued his experiences as an advisor into helping teach others how to achieve success. He regularly trains advisors through live events, coaching calls and study groups. He helps to develop and test market concepts in his practice and makes his office available to select advisors to observe him and his team for training purposes. He is called upon to speak at many industry events, including Ed Slott’s Elite IRA Advisor Group℠ workshops, Forum 400, and MDRT’s Top of the Table annual meeting. Jason is passionate about mentoring advisors in order to help them achieve a common goal: improving the lives of American families through holistic financial planning.

Jason strives to help businesses operate more efficiently, enhancing their overall net profitability as well as improving the quality of client service. A few of his processes include The Bucket Plan Best Interest Process an asset-positioning strategy featured in his bestselling book The Bucket Plan, and The Bucket Plan Holistic Planning Process, which is a fee-based financial planning model designed to compensate advisors for their advice and planning time as well as the intellectual capital they have acquired throughout their careers in order to do so.

He was recognized in 2015 as an Emerging Leader and Legend at Forum 400 based on industry wisdom and experience; InvestmentNews 40 under 40 based on his business success, leadership, and passion for the industry; and as a Best Rising Star by National Underwriter Life & Health Industry Elite Awards based on market innovation, industry awareness and community outreach. In addition to The Bucket Plan, he is the author of the book Clarity 2 Prosperity: An Advisor’s Guide to Charging Fees for Holistic Planning, and co-author of the book The Hiring Advantage. He, along with the teams at Clarity 2 Prosperity, Prosperity Capital Advisors, and C2P Advisory Group have been featured on public television to discuss their ideas regarding holistic services.

Dave Alison, CFP®
Certified Financial Fiduciary®
Executive Vice President | Founding Partner, Clarity 2 Prosperity

Dave Alison, CFP®, EA is a founding partner of C2P Enterprises, driving a vision to help financial advisors across the United States simplify financial planning. Dave’s professional capabilities to coordinate tax, financial, insurance and estate planning needs are what led him to found Alison Wealth Management as a boutique tax, financial planning & investment management firm bringing household CFO services to affluent families & high-income professionals across the United States.

Rick McClanahan
Founder, CEO & Instructor
National Association of Certified Financial Fiduciaries

Rick McClanahan has been working in the financial sector for over 20 years, helping clients protect their assets and invest wisely. A successful financial consultant, speaker, coach and entrepreneur, He founded his holistic financial services practice, Legacy First Financial Group LLC, in 2007 and is also the founder and CEO of the American Financial Education Alliance (AFEA) an IRS approved 501(c)(3) nonprofit organization specializing in teaching financial education in libraries, businesses, and over 200 universities nationwide.

Rick’s success in his financial practice and non-profit organization naturally led to an overwhelming desire to educate financial professionals about the new DOL fiduciary rule and what it now means to be a true fiduciary. In early 2017 He founded the National Association of Certified Financial Fiduciaries (NACFF) and created the Certified Financial Fiduciary® designation to accomplish this goal.

Rick is now a widely sought out conference speaker and instructor of multiple topics including comprehensive fiduciary training, understanding fiduciary laws, the DOL Fiduciary rule as well as financial management, retirement income planning, Social Security and Medicare training, employee and workplace training, wealth management strategies and more. His workshops, classes and seminars are in constant demand due to his devotion to his craft, his passion for helping people improve their lifestyles, and his expertise in insurance, finance, tax and estate planning issues.

After graduating from high school Rick served eight years on three different ships in the United States Navy the largest of which being the USS Theodore Roosevelt CVN 71, a nuclear-powered aircraft carrier. While serving our country he worked in the ship’s finance department where he got his start assisting other service members with their finances. During his time in the military, he was able to complete his undergraduate studies as well marry and begin raising 3 wonderful children: Jordan, Raven, and Domenic. Rick is a proud veteran of Desert Shield and Desert Storm.

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Clarity 2 Prosperity

Clarity 2 Prosperity is a financial training, coaching and IP development organization led by financial advisors, coaches, mentors and business leaders committed to simplifying the financial planning process and improving the financial lives of American families. Its mission is to help advisors shift from a transactional mindset and planning process to holistic planners and service providers, offering best interest advice by coordinating all areas of their clients’ financial lives including investments, insurance, tax, estate, Social Security, retirement income and healthcare planning. The foundation of the training, processes and resources is based on the philosophy of collective wisdom from a mastermind group, in which like-minded advisors learn, share and grow their businesses together. New business-building ideas are continuously tested in model offices and, once proven successful, scalable and repeatable, packaged into turnkey processes and added to the company’s innovative, university-style e-Learning platform for advisors and their teams to implement effectively.


The National Association of Certified Financial Fiduciaries

The National Association of Certified Financial Fiduciaries (NACFF) provides training and associated resources needed for financial professionals to adhere to the fiduciary rule and standards. This advanced fiduciary training program and designation process further establishes qualified financial professionals as a Certified Financial Fiduciary®. Its mission is to develop a network of qualified professionals that strive to create a strong and safe environment where investors are assured that their best interest always come first.

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